Communicating the Cause: Measuring the Impact & Demonstrating the effectives of your organisation: 2025 Training Resources

In February 2025 Tom O’Leary of O’Leary & Associates delivered marketing training for PPN members entitled ‘Communicating the Cause: Measuring the Impact & Demonstrating the effectives of your organisation’.

The 2 part workshop focused on the following topics:

• Explaining the meaning of Inputs, Outputs, Outcomes and Impact
• Importance of identifying KPIs in the planning process
• How to measure the social impact and economic impact.
• Tools used to gather data
• Interpreting the data
• Developing reports for stakeholders
• Communicating the findings to stakeholders
• Print and online reporting templates
• Public Relations
• Meeting regulatory reporting requirements (funders, regulator etc.)

Workshop 1: Download presentations HERE

Workshop 2: Download presentations HERE